Jeżówka

Visual identity
Client: CEDC International
Year: 2013
Services: Visual Strategy, Package Identity

Uplifting of Jeżówka brand vodka owned by CEDC. The purpose of the project was to visually enhance the brand message by making the packaging more attractive and by referring to the unique taste of fruits, naturalness and the high-quality of the product.
The colored vodka market, is a sector of the Polish drinks market that continues to grow. In 2011, CEDC launched the Jeżówka brand, in a direct competition to the segment leader - Lubielskie brand vodka, owned by Stock Polska.
Jeżówka is a brand of attractively  priced, colored vodka, providing a unique taste. It may be drunk straight, without mixing. It relaxes and lifts the spirits, because only Jeżówka is based on recipes inspired by the tradition of steeping ripe fruits, in pure spirits and crystal-clear water in the heart of Polmos Białystok, a region famous for producing alcohol.

Zestawienie

Discovery and visual strategy

Main message:

Full of taste – Jeżówka is an alcohol brand based on a very good recipe, and presented in an attractive bottle, showing the high-standard of the vodka made with natural ingredients. Jeżówka is a safe and traceable alcohol of excellent taste.

Main challenges:

  • To visibly differentiate product among the competition
  • To make the packaging more attractive
  • To connect the Jeżówka brand to its unique fruit taste
  • To present the product as natural, yet also sufficiently masculine
  • To better connect the product to the vodka segment
  • To emphasize the high-quality of the product without intimidating the client
New label

Creative idea and execution

  • A free, loose fruit composition in vivid colors emphasizes freshness and the naturalness of the ingredients
  • A three-step communication of taste (color, fruit, name) supports the main message
  • Clear and coherent fonts make the labeling more legible
  • Attention to detail and additional printing techniques, such as cold-foil printing or UV varnish, make the packaging more attractive and set the product in the middle-premium class of the alcohol segment
  • Transparent label characteristic of high-quality products
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Zestawienie