Lion Armour

Visual indentity
Client: Lion Armour
Year: 2013
Services: Visual Strategy, Corporate Identity, Package Identity, Illustration, Website Design

A comprehensive visual identity for a start-up producing professional thermoactive clothing.
Lion Armour is an interesting Polish clothing start-up. The company’s mission is to produce high-tech thermoactive underwear for professionals and sport enthusiasts, all around the world. The highest quality without compromise. Their products are designed for wicking away moisture immediately, enhanced air circulation in places characterized by increased perspiration and maintaining a constant 37-degree temperature to provide comfort in all circumstances.

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Discovery and visual strategy

Main challenges.

Lion Armour entered the functional clothing market with the slogan “Work hard, win good.” The company needed a strong, bold and dynamic image as an answer to the needs of the target group, i.e. sport enthusiasts and extreme sportsmen. The brand philosophy is based on building a sense of freedom, individuality, and the feeling of strong emotions while doing sports.

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Creative idea and execution

  • Simple, legible form reflects the name
  • Dynamic and predatory design is directed specifically at the target group
  • Unusual style, modern colors and strong typography, build the unique brand image and at the same time, emphasize individuality
  • Attention to detail, modern materials and printing techniques, emphasize the high-quality and functionality of the products
  • Enriching designs with expressive and dynamic illustrations differentiates the company among the competition
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