Northlanders

Branding
Klient: Northlanders
Rok: 2015
Services: Brand strategy, Visual strategy, Visual identity

Northlanders is a clothing startup, inspired by Scandinavian history, culture and mythology. New brand is targeted at enthusiasts of historical reenactment and people interested in the history of the Vikings. We were responsible for brand strategy and visual solutions. We designed visual identity system, website and illustrations for clothing.

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Brand story

We tear our place in modern world. We sharpen our values on the edge of our lifestyle. For us, brotherhood is more than just a concept. As we stand shoulder to shoulder, fear does not affect us.

Northalnders is a place where culture of the past, transits to the present. We want to reveal to the world, that there still is something real – people, which blood is filled by true values of strength, courage, brotherhood and respect for the past.

Brand promise Northlanders

Project goals

Create a brand that:

  • Will presented to a wider audience values associated with the culture and history of the Vikings in modern and understandable manner.
  • Gather around itself enthusiasts and people interested in the history of the Vikings
  • Engage people in building a positive image by spreading the message and values of the modern Viking
  • Will promote the movement of historical reconstruction

Through modern design, historical reenactments and promotion of tradition, we help to show true image of modern Vikings.

Together with the brave and strong community, we want to revive the legend of fearless people of the north.

Brand character

Brand character

Brand values

Brand values

Visual solutions

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nortlanders logo concepts
Logo symbolism
northlanders logo

Color palette

fallun kolor

Falu Rodfarg (Falu Rod)
Color owes its origins to the red hue of residues after extraction of copper from a mine in the village of Fallun. It is a distinctive symbol of the Nordic countries (red barn). It strongly associated with strength and courage.

steel kolor

Ancient steel
Cool steel color accompanied brave northerners from the beginning. We chose it to emphasize the nature of the warrior and the individualist.

northlanders kolor paleta
northlanders typography
northlanders typography
northlanders key visual
northlanders brand materials
northlanders brand materials
northlanders brand materials
northlanders brand materials
northlanders key visual
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