Surge Polonia

Image creation
Client: Surge Polonia
Year: 2012, 2013, 2014
Services: Illustration

Surge Polonia is the first brand worldwide to combine patriotism with new trends in design. The brand fascinated with Polish history, wanting to bring its most interesting events closer to wider audiences and to make them more modern.
The end result of the cooperation is a series of illustrations (inspired by Polish national symbols and the greatest highlights in the Polish history) used in a fashion collection.

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Discovery and visual strategy

Main message:

The start-up wants to create widely recognized clothing brand, associated with a high-quality, patriotic message. One of the main aims is to promote the idea of modern patriotism and to show that patriotism may be both trendy and very inspiring. Another very important aspect of the project is highlighting the history of the country.

Main challenges:

  • To draw the national symbols to young clients’ attention
  • To show national symbols in a modern style, corresponding with current trends in graphic design and street art
  • To build an audience emphasizing their patriotism of a non-nationalist character
  • To create new quality and style for national symbols
  • To convince the audience, that national symbols don’t have to keep the same form and style, and that they may be expressed using different graphic styles

Cursed Soldiers

Inspiration: Oppressed troops, fighters of independent

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Hussar

Inspiration: heavy winged hussars - part of polish cavalry

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Mount of Doom

Inspiration: barely known unit which was involved in defense of Lviv in 1918

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Black Devils

Inspiration: badge of the Polish 1st Armoured Division

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Grom

Inspiration: elite unit of Polish Special Forces

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No. 303 ("Kościuszko") Polish Fighter Squadron

Inspiration: badge of the highest scoring RAF squadron of the Battle of Britain

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Wojtek - soldier bear

Inspiration: Syrian brown bear cub found in Iran and adopted by soldiers of the 22nd Artillery Supply Company of the Polsish II Corps. During the Battle of Monte Cassino, Voytek helped move ammunition.

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Piłsudski - Joker

Inspiration: Chief of State of the Second Republic of Poland

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Poland

Inspiration: distinctive symbols of polish culture and history

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Artezan
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