Harpagan Brewery

Craft Brewery Branding
Client: Harpagan Brewery
Year: 2017
Services: Brand strategy, Visual Strategy, Visual Identity, Package Identity

Harpagan Brewery is a new contract initiative on the Polish craft beer market. The brand strategy is based on personality archetype of Harpagan. It’s a Polish colloquial term for a person full of passion. Someone with positive attitude, healthy touch of humor and a bit of craziness.

Hert - rebranding
Hert - rebranding