Uplifting of Jeżówka brand vodka owned by CEDC. The purpose of the project was to visually enhance the brand message by making the packaging more attractive and by referring to the unique taste of fruits, naturalness and the high-quality of the product.
The colored vodka market, is a sector of the Polish drinks market that continues to grow. In 2011, CEDC launched the Jeżówka brand, in a direct competition to the segment leader - Lubielskie brand vodka, owned by Stock Polska.
Jeżówka is a brand of attractively priced, colored vodka, providing a unique taste. It may be drunk straight, without mixing. It relaxes and lifts the spirits, because only Jeżówka is based on recipes inspired by the tradition of steeping ripe fruits, in pure spirits and crystal-clear water in the heart of Polmos Białystok, a region famous for producing alcohol.
Full of taste – Jeżówka is an alcohol brand based on a very good recipe, and presented in an attractive bottle, showing the high-standard of the vodka made with natural ingredients. Jeżówka is a safe and traceable alcohol of excellent taste.