Visual identity concept for Asseco Poland, the biggest Polish IT company. As a part of our proposal, we created visual strategy and its execution across various communication channels. Concept was not implemented.
Asseco Group employs over 18 000 people.
Asseco software supports operation and development of more than 100 000 organizations.
Asseco primary goal is to provide solutions that meet the needs of even most demanding customers. Every day, we focus all our efforts, on people and their rising expectations of the dynamically changing world.
To create dynamic and flexible identity system that will:
During discovery, we stumbled upon interesting claim in company’s internal documents. It captured pure essence of the Asseco brand, so we used it as an umbrella for communication. When others focus on emphasizing their personality traits and their context, we say:
Few companies can sincerely say about themselves, "We create the world that surrounds you" and still be authentic. Asseco is one of them, and it distinguishes them from the competition.
01. Brand character
02. Creative concepts
03. Visual directions
04. Solution drafts