Dice+

Image creation
Client: Game Technologies
Year: 2014
Services: Visual Strategy, Art Direction, CGI, Package Identity, Website Design

Visual identification and Kev Visual for worldwide launch of DICE+ electronic dice for tablet games. We were responsible for art direction and visual identification, which included: package design, website design and product beauty shots. DICE+ provides electronic dice for tablets, combining the fun of playing traditional board games, with the endless possibilities offered by tablets. It interacts via Bluetooth with games played on a tablet or other smart device. DICE+ transforms your tablet into a variety of interactive board games and enables competitive or cooperative gameplay, which can be enjoyed by everybody, regardless of age. This is the key to the digital board game system, which is systematically enhanced by a constantly growing collection of games.

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Discovery and visual strategy

Product key benefits:

  • traditional and well-liked type of entertainment reinvented as a completely new and exciting experience
  • intertwining of real and digital worlds of gaming
  • easy to use and universal entertainment for both kids and adults, with ability to connect generations ("Because games are meant to be played together")
  • perfectly balanced to assure 100% randomness
  • you can throw it like a traditional dice (fate is back in the players’ hands)
  • big variety of free games

Key challenges:

  • clear communication of product benefits
  • premium product that needs to stand out on shelf
  • minimalistic style known from electronic devices (technologically advanced and innovative)
  • need to preserve brand values: quality, innovation, simplicity and prestige
  • clear communication of box contents (dice for electronic board games that communicate with tablets and other mobile devices)
  • limited time

Creative idea and execution

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Baltic Porter
Jeżówka