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Grana to największa na świecie firma w swoje kategorii. Produkuje bezkofeinowe napoje na bazie zbóż i cykorii. Flagową marką na rynek polski jest Inka. Firma jest częścią niemieckiej grupy Cafea.
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01 Informacja
- Warsztat kickoff z zespołem
- Analiza otoczenia i kategorii (20+ organizacji)
02 Generacja
- 3 koncepty strategiczne marki
03 Narracja
- Wytyczne wizualne
- Propozycje haseł
- 2 kierunki identyfikacji wizualnej
04 Iteracja
- Rozwinięcie jednego konceptu marki
- Jedna iteracja wybranego konceptu marki
05 Testowanie
- Testy kierunku identyfikacji wizualnej z pracownikami.
06 Implementacja
- Brandbook
- System identyfikacji wizualnej
- Materiały firmowe i akcydensy
- Materiały marketingowe, sprzedażowe i POS
- Materiały wystawiennicze
- Redesign serwisu internetowego